Freelance Writers Must Deliver Unique Content

Unique content delivers unique value to the reader

Many content writers seem to get confused about writing quality and unique content. You can
certainly write a quality blog post and still have it rank poorly in the search. The reason could be that the post, even though unique in nature, didn’t actually provide any unique value to the user.

Let’s look at some characteristics that indicate blog and web content isn’t unique unless it delivers unique value to the reader.

The First Key To Successful Blog and Web Content Is Quality

 

Google’s quality guidelines indicates quality content must be unique, valuable, and engaging. These guidelines also ask the question – “Would I do this if search engines didn’t exist?” Quality content provides real answers to people’s questions. It’s content that people can easily digest and appreciate because it entertains them or tells them how to do something. Quality content is content that gets quoted, linked to, and shared.

SEO Blog Writing Tips [Infographic]

Tweet

Before you leave, subscribe to our newsletter.
Stay in the loop about tips and tricks in freelance writing & web design - straight to your inbox!

Freelance Writers Creating Evergreen Content

Evergreen content is not timeless, just sustainable.

When you think of “evergreen”, more than likely the pine tree in your back yard or at the park comes to mind.  Evergreen content in your blog or website, like the tree,  stays fresh and alive for long periods.

Many companies have built their businesses using evergreen content marketing techniques. Let’s look at how to create evergreen content that stays relevant to your audience.


Companies like eHow, Wikipedia, IMDB, and About.com have managed to build very large audiences on content that others have created years ago.  These companies manage to keep the information evergreen because editors keep the information current.

It is important to understand that evergreen content is not necessarily timeless; it is content that can be sustained to remain fresh and current.

Improving Your Blog Writing Image On Google Plus

Customizing Google Plus to share blog articles

You may be one who feels that improving your blog and web content image on Google Plus isn’t that important.  Google Plus is now the second most popular social network and many businesses are starting to realize that fact.

Would you believe that images can help you become more successful in social media marketing? Why? When you share blog or website content and don’t include an attractive, attention-grabbing image, you are just sharing yet another plain-text status update.

People are in a hurry and oftentimes are drawn to a blog post or web page by the photo or graphic first, and then they may decide to actually read the article.

There is one simple way of improving your blog and web content image on Google Plus.
Sharing blog and other web content on your Google Plus page is really not that difficult. All you have to do is insert a share link or button somewhere at the top or bottom of your post, sign in to your Google Plus account and wham! – It’s shared. But wait a minute; the post now looks something like this:

It's shared but it sure is plain!

In Business Blog Writing Does The Length Of The Blog Post Really Matter?

Is the length of a blog article related to its quality?

Freelance blog writing is not as simple as posting to Facebook or other social media.  Successful
business blogging takes planning and the time and patience to deliver quality content to your target audience.  There is a lot of discussion on the right length of a good blog post, but in business blog writing, does the length of the blog post really matter?

Examples Of Blog Elements In Business Blog Writing

 

Let’s look at five elements of a quality blog article and hypothetically assign a word count to each element:

• Title/Heading:  8 words

• Introduction:  80 words

• Conclusion:  75 words

• Call to Action: 70 words

In this example, your article is already 233 words in length and you haven’t written the body of the article yet.  Let’s assume that the body of your article will contain three paragraphs of 75 words each; that would make your entire article 458 words, plus the by-line. This might be sufficient for non-technical articles, but the important thing is – is it long enough to get the job done?

Social Media Marketing: Should All Of Your Social Profiles Look The Same?

Social profiles for freelance blog writers must be unique.

A very important question to ask – “When you follow someone on a social network, do you also
follow the same person or business on other social channels?” If you do, it might be a little boring to see identical information presented in the same format across all channels. So, to be successful in social media marketing, should all of your social profiles look the same or should each one be treated differently?

There Are Elements Of Your Social Profiles That Should Remain Consistent 

 

Whether your social media marketing involves selling shoes or you are a freelance writer, your goal in Internet marketing should be to build a brand. There are certain elements of your profiles that should stay the same in all social networks, including:

• Branding: People must learn to recognize your brand by a certain logo, color, and even your font selection on the web. Once you have established these characteristics for your brand, keep them consistent in all social networks.

• Profile Photo (Avatar): Online relationships are driven by face-to-face contact. Don’t use your logo or other cute graphic, unless you are already a well recognized brand. Anytime you are asked to upload a profile picture, always use the same one. Do not change your avatar on a whim. It’s a good idea to go to gravatar.com and register your profile photo. Once registered, the same photo will show in all of your comments across the web; as long as you always use the same email address.

• Contact Info: Always use the same address, phone number and email address across all platforms for obvious reasons. 

Blog Writers Building Quality Linking Profiles To Improve Visibility

Freelance blog writers must build quality linking profiles.

Successful blog writers understand that certain SEO techniques must be built into each blog article. It is also important to understand that links from other websites or blogs can be the most effective way to improve rankings in search engines.  Since not all backlinks are equal, we will focus on blog writers building quality linking profiles to improve visibility.

There is a certain amount of disagreement on what constitutes high quality linking profiles, but most would probably agree that quality backlinks would be links that meet some or all of the following criteria.

• Link Relevance:  As search engines crawl your website or blog, they use keywords and phrases to try and understand what you do.  Building linking profiles based on a relevant page or specific content will build credibility and will affect where sites rank in search results.