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| Social profiles for freelance blog writers must be unique. |
follow the same person or business on other social channels?” If you do, it might be a little boring to see identical information presented in the same format across all channels. So, to be successful in social media marketing, should all of your social profiles look the same or should each one be treated differently?
There Are Elements Of Your Social Profiles That Should Remain Consistent
Whether your social media marketing
involves selling shoes or you are a freelance writer, your goal in
Internet marketing should be to build a brand. There are certain
elements of your profiles that should stay the same in all social
networks, including:
- Branding: People must learn to recognize your brand by a certain logo, color, and even your font selection on the web. Once you have established these characteristics for your brand, keep them consistent in all social networks.
- Profile Photo (Avatar): Online relationships are driven by face-to-face contact. Don’t use your logo or other cute graphic, unless you are already a well recognized brand. Anytime you are asked to upload a profile picture, always use the same one. Do not change your avatar on a whim. It’s a good idea to go to gravatar.com and register your profile photo. Once registered, the same photo will show in all of your comments across the web; as long as you always use the same email address.
- Contact Info: Always use the same address, phone number and email address across all platforms for obvious reasons.
