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| Unique content delivers unique value to the reader |
certainly write a quality blog post and still have it rank poorly in the search. The reason could be that the post, even though unique in nature, didn’t actually provide any unique value to the user.
Let’s look at some characteristics
that indicate blog and web content isn’t unique unless it delivers
unique value to the reader.
The First Key To Successful Blog and Web Content Is Quality
Google’s quality guidelines indicates quality content must be unique, valuable,
and engaging. These guidelines also ask the question – “Would I
do this if search engines didn’t exist?” Quality content provides
real answers to people’s questions. It’s content that people can
easily digest and appreciate because it entertains them or tells them
how to do something. Quality content is content that gets quoted,
linked to, and shared.
