Freelance Writers Creating Evergreen Content

Evergreen content is not timeless, just sustainable.

When you think of “evergreen”, more than likely the pine tree in your back yard or at the park comes to mind.  Evergreen content in your blog or website, like the tree,  stays fresh and alive for long periods.

Many companies have built their businesses using evergreen content marketing techniques. Let’s look at how to create evergreen content that stays relevant to your audience.


Companies like eHow, Wikipedia, IMDB, and About.com have managed to build very large audiences on content that others have created years ago.  These companies manage to keep the information evergreen because editors keep the information current.

It is important to understand that evergreen content is not necessarily timeless; it is content that can be sustained to remain fresh and current.

Excellent Sources Of Evergreen Content

 

Evergreen content can come in many forms ranging from text articles, videos, images, presentations, or information graphics (infographics).  Some very common sources of evergreen content can include:

• FAQs – Whatever your type of business, you probably get asked a lot of the same questions.  These make excellent blog or website articles and your answers will probably not change that much over time.

• “How To” Guides – Certain step-by-step instructional articles will not change.  Others will require tweaking from time to time, but they can always remain fresh and evergreen.

• Glossaries – Definitions of terms used in your industry will probably remain constant.

• Presentations – Non-technical tutorial presentations can be sustained to remain relevant over time.  

Making Your Evergreen Content More Visible

Many of your blog articles probably contain a lot of evergreen content  The problem is they have been hidden by subsequent blog posts.  Always keep your evergreen content available.  Just as you have a schedule for blog writing, you should also have a schedule for editing and re-purposing older blog articles, especially the ones that are evergreen.

You can also make your evergreen content available by including a “Featured Post” section on your blog or “Articles of Interest” on your website.  The goal is to keep content that will be relevant for a long time in front of your audience. Make every word of evergreen content count for something.

Your business may require a lot of seasonal or newsy content, but there should always be room for quality content that will be relevant and informative ten years from now. Quality content is the key to successful content marketing and making some of it evergreen just makes things a little easier.

If you would like to discuss ways to create a better quality blog content, please join us at Blog Writer's Cafe.  Also, connect with me on LinkedIn and Google+.

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