Freelance Writers Must Deliver Unique Content

Unique content delivers unique value to the reader

Many content writers seem to get confused about writing quality and unique content. You can
certainly write a quality blog post and still have it rank poorly in the search. The reason could be that the post, even though unique in nature, didn’t actually provide any unique value to the user.

Let’s look at some characteristics that indicate blog and web content isn’t unique unless it delivers unique value to the reader.

The First Key To Successful Blog and Web Content Is Quality

 

Google’s quality guidelines indicates quality content must be unique, valuable, and engaging. These guidelines also ask the question – “Would I do this if search engines didn’t exist?” Quality content provides real answers to people’s questions. It’s content that people can easily digest and appreciate because it entertains them or tells them how to do something. Quality content is content that gets quoted, linked to, and shared.

Quality Content Must Be Unique

 

It’s certainly not easy to come up with a totally original blog post idea. Chances are that if you Google the topic, someone has already written about it. The simple solution to this dilemma is to approach the subject from a different angle. Instead of writing “How To Write A Successful Blog”, write about “5 Ways Your Blog Can Fail”. If you make every word count in short sentences, using simple precise words, you are on the right track to being unique.

Unique Content Must Provide Unique Value

 

In order to deliver quality content with a unique value you must understand your audience. What questions are they asking in social media networks? What are their worries or goals? You can also share solutions to problems you’ve personally experienced.

Your blog and web content must not appear to only be a sales brochure. Instead, focus on delivering quality content that helps build relationships. You must first build trust and credibility with your target audience. Once that is accomplished, the sales will come.

We would like to hear your ideas and opinions about quality web content. Please share your comments at Blog Writer's Cafe.  Connect with me on Google+.

If your dream is to become a successful web content writer, you owe it to yourself to let professional writers like Ken and Deborah help you. Whether you are a new blogger or a seasoned freelance writer, reading and following the principles in “Freelance Blog Writing: Writing Better Web Content” will enhance your skill set and help you build a faithful readership that will keep coming back for more.

• Write better
• Promote better
• Socialize better
• Make better income 

 Get your copy today!

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