Blogging: Part of an Integrated Marketing Strategy

The website Marketing-Schools.org, defines integrated marketing as:

"A marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer."

An effective integrated marketing strategy must communicate a consistent identity from message to message and from medium to medium. A well-managed business blog is more influential than social networks in shaping consumers' opinions and purchasing decisions. Small and large business are realizing that blogging is not just a way of sharing thoughts and ideas, but a way to develop a loyal fan base and build a brand. Let's take a look at some very important reasons why blogging is important in integrated marketing communications.