"A marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer."An effective integrated marketing strategy must communicate a consistent identity from message to message and from medium to medium. A well-managed business blog is more influential than social networks in shaping consumers' opinions and purchasing decisions. Small and large business are realizing that blogging is not just a way of sharing thoughts and ideas, but a way to develop a loyal fan base and build a brand. Let's take a look at some very important reasons why blogging is important in integrated marketing communications.
Blogging helps your business stay relevant
Most businesses have websites, right? But, how many of them keep their website current? If a website is not continually updated with new and relevant content it will become stagnant in the search engine rankings. The solution is to write articles on your industry and post them to your website. By adding fresh content with useful keywords, you will keep your website relevant to search engine spiders.Blogging helps create awareness in the search
According to Google Search Statistics, the leader in search engine marketing processes over 40,000 search queries every second. Another interesting fact is that 16% to 20% of queries that get asked every day have never been asked before. In order for your business to rank high in the search, you must know what questions consumers are asking. Incorporating a blog into your website will have a huge impact on the overall website's search engine rankings. A blog allows you to add naturally occurring, keyword-rich pages and increases the potential for quality incoming links from high-quality websites.ROI of blogging and marketing automation is a powerful combination
According to information provided by John Koetsier in his article for VentureBeat, blogging makes marketers 13 times more likely to get positive ROI. Another article, written by Jeff Tomlin for salesforce, presents these blogging statistics:- 70% of consumers learn about a company through articles vs. ads
- 67% of B2B markets using blogs generate 67% more leads
- Websites with blogs have 434% more indexed pages than those without
- 61% of U.S. consumers have made a purchase via blog posts
"The average ROI from implementing marketing automation, according to our survey respondents, is 27.8 percent. Almost every single company of the 83 surveyed so far reported positive ROI, with four of them reporting massive 150 percent increases in revenue. "There is no doubt that an effective business blog, coupled with the right marketing automation, can have a substantial ROI, but you must have quality content before worrying about automating it.
Blogging and social media work best integrated
Guy Kawasaki wrote an interesting article for Marketo in which he explains how blogging and social media were once totally separate, but now can actually complement one another. The key to an effective social media/blogging campaign is to share blog posts in social networks and use social media networks to promote your blog. The key to success is to write quality content that either informs, educates, or entertains your target audience.Blogging allows current and potential customers to see a more private side of you and your business. It gives you an excellent opportunity to interact with your clients as friends. Blogs actually create entire communities of like-minded people. My only goal is to increase your company's success.
Contact me today to see how I can help your company gain more visibility and get the public interested in your brand. I want to set you apart from your competition and thus increase revenue for you through my tested services.
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