Blog Writing With On Page SEO In Mind

Freelance blog writers must know SEO basics

The ever changing search engine algorithms make quality blog writing a necessity. As you write your blog article and during your editing process, you should always keep blog writing with on page SEO in mind.  Let’s review some important elements of blog writing with on page SEO in mind.

Your Blog Title Can Be The Most Important SEO Factor

 

SEO experts advise that the title of your blog article should be no more than 70 characters in length. There seems to be no evidence that longer titles will interfere with search results, but 70 characters is the maximum that will be visible in the search. Keep in mind that the title is probably all people will see when you share your blog article in social networks.
Your blog title must tell a potential reader what information will be found in the article and should be interesting enough to encourage someone to click through to your article.

Maximize On Page SEO With Proper Keyword Placement

 

Your most important keywords or key phrases need to appear first in the blog article title.  You can separate important keywords with pipes (“|”). If you don’t want to use pipes, don’t use anything and focus on long-tail keywords. The introduction or first paragraph of your blog post must be interesting and inviting and should include a targeted keyword or phrase.

Important keywords should be scattered throughout your article, but just make sure that your article content doesn’t sound artificial. Your article should be written in a conversational tone, with keywords inserted where appropriate and to make an easy read.

There really is no right or wrong “keyword density”, so just make your article informative and useful, with keywords used in a natural manner.

Quality Blog Writing Requires Short Sentences and Paragraphs

 

The goal of your blog article should be to deliver original, relevant, and current information by the simplest means possible. You should never stuff words into your blog article just to make it longer and you should never use your blog to show off your large vocabulary.

Always Include A Concise Meta Description Of Your Blog Article

 

A well written meta description can give your blog article an advantage in search results.  The meta description should be no more than 150 characters (including spaces) and should contain targeted keywords or phrases. This description should tell a reader what to expect from your blog article.

Internal Links In Your Blog Article Must Be Relevant

 

Linking to other articles on your blog that pertain to the subject matter in your current article are important to SEO. To properly optimize your article, do not use links with terms like “Read More” or

“Click Here”. All text links should be keyword focused so visitors and search engines understand what they will find by visiting the link.

A proper SEO strategy should focus on the keywords or phrase people enter in search boxes to find information about your business or blog.

Another on page SEO consideration should be to implement Google authorship. By placing a face with your blog articles, people will acknowledge you as an expert and showing authorship will eventually improve click through rates and credibility for your business.

There is a lot of debate concerning the proper length of a blog post and there really isn’t a right or wrong length. It is difficult to imagine writing a blog article with an eye catching title, an interesting introduction, useful content, a thought provoking conclusion, and a simple byline in less than 500 words. A good blog writer writes until the article is finished, then stops.

Also see:  SEO Blog Writing Tips [Infographic]

Do you think there is a relation between the quality of a blog article and the length of the post?

At Blog Writer's Cafe, we discuss SEO and other topics of interest to freelance blog writers. Please join the discussions.  You can also connect with me on Google+ and LinkedIn.

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